Assignment 3: a new strategy for kodak

Mission three: A New Approach for Kodak

Due Week 9 and worth 300 elements

Evaluation Case 28 “The rise and fall of Eastman Kodak: Will it survive previous 2012?” positioned throughout the textbook. Assume that you have been employed by Kodak as a enterprise advisor to recommend a model new corporate-level method for the company to reinforce declining product sales, improve profitability, and improve the company to the Cloud service commerce.

Write a 5 to seven (5-7) net web page paper whereby you:

1.      Arrange 5 (5) key goals for Eastman Kodak that encompasses the operational, financial, human helpful useful resource factors of the enterprise. Subsequent, argue that each of the established goals is vital to the success of the company contained in the Cloud service commerce.

2.      Analyze Kodak’s horizontal and vertical integration method and resolve the corporate diploma method that is further acceptable for the company to find out a aggressive profit throughout the Cloud service commerce. Current a rationale for the willpower.

three.      Determine 5 (5) strategies whereby pursuing a multibusiness model primarily based totally on diversification may improve profitability for the company. Current not lower than two (2) examples of such use of a multibusiness model from commerce to help the rationale.

4.      Recommend one (1) implementation method for Eastman Kodak that considers organizational design, strategic administration strategies, development, and the sort of organizational custom turning into for the group and its new commerce. Justify the recommendation.

5.      Speculate on one of the best ways whereby every the corporate-level method and the implementation method you actually useful in Question 2 and Question 4 would help ethical enterprise behaviors. Analyze the quite a few methodology whereby ethics, firm social responsibility, and environmental sustainability impression the implementation of the strategies that you have actually useful.

6.      Use not lower than three (three) top quality instructional sources on this venture. Phrase: Wikipedia and comparable form Web pages do not qualify as instructional sources.


Your venture ought to observe these formatting requirements:

  • Be typed, double spaced, using Situations New Roman font (measurement 12), with one-inch margins on all sides; citations and references ought to observe APA or school-specific format. Check collectively along with your professor for any additional instructions.
  • Embody a cover net web page containing the title of the venture, the scholar’s title, the professor’s title, the course title, and the date. The quilt net web page and the reference net web page shouldn’t included throughout the required venture net web page dimension.

The actual course finding out outcomes associated to this venture are:


  • Recommend environment friendly enterprise strategies primarily based totally on an analysis of residence and worldwide working environments, market dynamics, and inside capabilities.
  • Analyze a plan to implement a company’s method and deal with the change from current operations.
  • Assess how ethics, firm social responsibility, and environmental sustainability impression method.
  • Use experience and information sources to evaluation factors in strategic administration.
  • Write clearly and concisely about strategic administration using appropriate writing mechanics.

Click on on here to view the grading rubric for this venture.